WATCH: Coca-Cola Middle East Takes Labels Off Coke Cans
One of the world’s most iconic brands, Coca-Cola, took a huge step as it launched its latest no-labels campaign. This is an effort to promote a world free of labels, stereotypes, and prejudices. During this time of Ramadan in the Gulf, Coke cans do not bear the iconic logo. There is also a note on one side saying, Labels are for cans not for people. (Photo courtesy of Coca-Cola Middle East and Business Insider)
The brand’s creative agencies came up with a video to give us a better appreciation of their unique campaign:
