LOOK: McDonald’s PH launches new ways of ordering food and ‘M Safe’ measures in the New Normal
Yesterday, in a virtual presser, McDonald’s Philippines executives were in full force to present the fast food chain’s adjustments to what we now call the “New Normal.” The event was hosted by TV personality Ryan Agoncillo.
McDonald’s PH President and CEO Kenneth Yang said, “As Filipinos, resilience, faith, and optimism are some of the few things we hold on to. I believe that one day, we will all bounce back and overcome this crisis. Quality, service, safety, cleanliness and vaue have always been the philosophy of McDonald’s when it comes to operating our restaurants. These have been integral to McDonald’s cultrure and have guided us throughout the years of providing delicious food and feel good moments for Filipino communities. Many of our store have reopened to welcome back our customers — for dine-in, takeout or pickup, drive-thru or delivery. With the current circumstances and through our ‘M Safe’ program, we leverage this constant commitment as we elevate and strengthen our exisiting global measures for the uncompromised safety of everyone.”
True enough, as the country remains under quarantine and as consumers continue to be extra careful with their safety, McDonald’s Philippines remains committed to find ways for Filipinos to continue enjoying their McDonald’s favorites, in the restaurant as well as in their homes.
With the recent resumption of dine-in services, McDonald’s Philippines has shared how they have elevated their commitment to quality, service, safety and cleanliness with stringent policies for both their customers and employees.
The company has also released a video on its M Safe Program, featuring their President and CEO, Kenneth Yang.
WATCH:
Employees also now follow enhanced stringent safety protocols, which include:
- daily submission of health check forms
- temperature checks before and after every shift
- increased hand washing frequency to every 30 minutes
- provision of M Safe Care kits, including vitamins to help them take better care of their health
For customers, the number of those entering the stores will be managed. The following are implemented before entering the store:
- ‘no mask, no entry’
- temperature check
- hand and footwear disinfection and
- completion of a health check form
In stores, physical distancing in all areas including order queues and dine-in areas will be observed. Table service is done for dine-in customers to avoid any crowding in the claim area. Counter and table shields are also in place, among many other precautionary measures in-store. More importantly, a dedicated safety manager is assigned in every store to ensure all protocols are followed, and goes the extra mile of offering hand sanitizer to customers every 30 minutes. To better improve its safety protocols, McDonald’s also encourages customers to send their feedback to msafe@ph.mcd.com.
More ways to safely enjoy McDonald’s favorites
Committed to ensure the safety of customers while making their meals more accessible, McDonald’s constantly introduces digital innovations to continue providing delicious food and feel-good moments to consumers.
“While we have reopened our doors for dine-in, and as we gain the confidence of our consumers with our elevated measures, we also acknowledge that a large population of Filipinos still choose to eat at home. Because of this, the omnichannel approach that we have prioritized since 2011 has become very relevant today in making our products more accessible to consumers while ensuring their safety,” says Margot B. Torres, Managing Director of McDonald’s Philippines.
As a forerunner in digital transformation among quick service restaurants, McDonald’s introduces a new ordering channel. With the Facebook Messenger chatbot, consumers can conveniently place their orders online. Through this initiative, McDonald’s allows an enhanced customer experience as they are able to place their orders ahead, schedule delivery or pick up at a designated time and preferred branch that is convenient for them.
The brand has also introduced Park, Order and Pay in some stores wherein customers will just park, order from a McDonald’s crew without leaving the car, pay and wait for their order to be brought to them.
M Group Selections is another new offer which allows small groups to celebrate with McDonald’s food at good value, available via McDelivery, Drive Thru, Pick up or Take Out. With this initiative, customers are able to mix and match from the five (5) Group Selections food products depending on their preference and budget. Included in the offers such as World Famous French Fries, Best Tasting Chicken McDo (original and spicy), Chicken McNuggets, McSpaghetti and plain rice.
“With the introduction of the M Group Selections and our no touch channels, we are hopeful that our consumers will be able to satisfy their cravings at the comfort and safety of their homes. We will continue to find ways to delight our consumers as we navigate through the new normal,” adds Torres.
At the same time, McDonald’s continues to be available and accessible through platforms such as McDelivery, GrabFood, and FoodPanda. Check out delicious deals and other special offers through its McDonald’s app available on Android and iOS.
